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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can gather engagement data from: Social media platforms Event registration and attendance Activity in forums and online spaces Workshop attendance Volunteer lists As you run your analytics and get a larger picture of how and where your members engage, keep those segments in mind.

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Create a Successful Member Loyalty Program

Associations Now

Through surveys, ACN found that members wanted a loyalty program that included hotel discounts, savings on car rentals, and movie vouchers. Discounts on groceries and gas were vital since members were dealing with rising food costs coming out of the height of the pandemic.

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5 Gen Z Values Associations Need to Know

Membersuite

Focus on microlearning—short videos and course modules that are easy to fit into a busy day. They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. When you hire Gen Z staff, see if they’re interested in acting as association ambassadors on social media. #4:

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157
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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Use multiple streams of communication (email, social media, paper mail, etc.), Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations. Engage your members.

Strategy 130
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Balancing Traditional and Trending Member Communications

Association Adviser

At the same time, print media is seeing a resurgence. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. If your membership uses social media, that’s great and it’s where your association should be.